Stricter data laws will give consumers renewed faith
The new Data Protection Bill has got one or two throwing their hands in the air and saying, ‘what’s the…
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Why GDPR is a golden opportunity for small businesses
It has been well documented that the EU General Data Protection Regulation is set to transform the way personal data…
Future of personalisation is here – are you in the loop?
Personalisation and one-to-one marketing have been hyped as the ‘Holy Grail’ of consumer engagement. But those terms, like so many…
Why legitimate interests guidance is just the beginning
The moment we’ve been waiting for has finally come – someone has untangled the jungle that is ‘legitimate interests’, and…
Customer loyalty: how we can have our cake and eat it
The question “customer loyalty, is it worth it?” seems often a binary choice between spending marketing money on increasing market…
Is the 21st Century Woman represented at Cannes?
Last week, Cannes organisers Ascential announced that they are launching an advisory committee ‘to help shape the future’ of International…
Spooner on…Cannes, the Croisette and awards fatigue
The Gutter Bar, 4am. My Laird, Charlie McKelvey and I are both sporting kilts in the McKelvey tartan (as a…
Why website downtime can trigger a host of problems
We’ve all had to endure the frustration of trying to buy something online, only to be faced with a frozen…
Will AI sound the death knell for contact centre agents?
Unlike manufacturing robots – the industrial machines we see on automated production lines and in manufacturing facilities – service robots…
Spooner on…the precarious world of the freelancer
The other morning I was reading in my tatty-yet-beautiful, sun-dappled, miniature Brighton garden (reading quite guiltily, as I should have…