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DonalLangan

Why SEO and PPC are perfect bedfellows

Many large companies today still approach search engine optimisation (SEO) and pay-per-click (PPC) as two separate digital marketing channels. But…






Nigel_Arthur

Turn to nuture for your marketing

The latest Bellwether Report has revealed that marketers are taking a more ‘cautious approach to marketing expenditure’, with a decrease…


Victoria_pic

How to get data for lead generation

With consumers feeling the pinch of rising inflation on essentials such as their weekly shopping bill, and accompanying fears over…


Trish_BW

Brands must get personal or die

With the difficult economic climate, brands have had to become more innovative to engage with consumers. Marketing is evolving from…