Why legitimate interests guidance is just the beginning
The moment we’ve been waiting for has finally come – someone has untangled the jungle that is ‘legitimate interests’, and…
Views
Customer loyalty: how we can have our cake and eat it
The question “customer loyalty, is it worth it?” seems often a binary choice between spending marketing money on increasing market…
Is the 21st Century Woman represented at Cannes?
Last week, Cannes organisers Ascential announced that they are launching an advisory committee ‘to help shape the future’ of International…
Spooner on…Cannes, the Croisette and awards fatigue
The Gutter Bar, 4am. My Laird, Charlie McKelvey and I are both sporting kilts in the McKelvey tartan (as a…
Why website downtime can trigger a host of problems
We’ve all had to endure the frustration of trying to buy something online, only to be faced with a frozen…
Will AI sound the death knell for contact centre agents?
Unlike manufacturing robots – the industrial machines we see on automated production lines and in manufacturing facilities – service robots…
Spooner on…the precarious world of the freelancer
The other morning I was reading in my tatty-yet-beautiful, sun-dappled, miniature Brighton garden (reading quite guiltily, as I should have…
Why data analytics can provide that ROI ‘aha’ moment
In today’s market, organisations worldwide are under increasing pressure to work as efficiently and cost-effectively as possible, with departments looking…
How Bellwether shows this sector is proving its mettle
I must admit it is always gratifying to be right. The recent IPA Bellwether Report shows a clear shift in…
Why programmatic direct mail campaigns are the future
The premise of programmatic is a simple one. And for those of us in the customer engagement space, it’s a…