Outer space: how to give your mailings plenty of welly
Believe everything you read and you might be forgiven for thinking that print marketing is suffering a long and painful…
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Isn’t it time to make precision marketing great again?
The term precision marketing has become something of a catch-all. It’s been dragged through the mud, misused and misunderstood so…
Digital experience platforms: the CMS to rule them all
As the digitisation of the world continues apace there’s an increasing number of digital channels for marketers to manage, from…
Data-driven decisions are better than a hunch, right?
On Saturday evening, with two other statisticians and my wife, I played a great new board game. Don’t worry, there…
Forget digital transformation, data transformation is key
Digital transformation has commanded thousands of column inches over the past few years and millions of hours of time, meetings…
Spooner on…how to bring back trust in advertising
“Hither cur!” The familiar words bring me instantly to heel, quivering with anticipation, at the side of Lord Charlie McKelvey,…
Customer data value: five questions investors must ask
Customer understanding is critical to ensuring a business remains profitable. While new customer acquisition also plays an important part in…
How you can protect your brand from influencer fraud
With Kylie Jenner named as the youngest billionaire in the world by Forbes, the millennial dream of becoming a full-time…
How to choose the right partner for second-party data
Companies struggle to know their customers. This is the harsh reality for all marketers. Achieving a full view of their…
Why consumer advocacy is marketing’s sharpest tool
Brand managers and their bosses have often been accused of obsessing about trivia at the expense of effectiveness. Hardly surprising…