Truth hard to swallow for British media
The British media, upholders of what is great about Britain? It is an industry which makes claims such as “the…
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Context marketing 2.0: are you ready?
The phrase context marketing was first coined in the Seventies when most of today’s marketers, if not still a glint…
To get ahead, get a head for figures
Imagine a football game when the referee does not count the goals or a car journey when your speedometer is…
Why isn’t it much easier to complain?
While anyone working in legitimate direct marketing could not help but agree with the latest Which? initiative to encourage more…
Spooner on…Marketing permissions
THIS WHOLE GHASTLY PERMISSIONS THING WON’T GO AWAY SO WHAT ARE YOU GOING TO DO ABOUT IT? EH? Now you…
Are you offending your customers?
Some businesses are able to thrive by understanding their customers, while others struggle to paint a picture beyond simple demographic…
Big data still a big mess for marketers
Big data now spans everything from optimising transport systems to identifying early signs of disease and flu epidemics, but what…
Why your business could be a dead loss
Frank Abagnale of Catch Me If You Can fame recently issued a warning to UK businesses that almost everyone in…
So much more to CRM than just email
A lot of clients still expect their digital CRM budget to buy them email templates and an email-blasting strategy and…
Big data part II: This time it’s personal
Data personalisation is the logical next step for responsive design. We’ve been totally preoccupied with devices for the last three…