CRM the hero for more than one day
Admen claim the brand is the hero. Apple says the product is the hero. In my view, customer relationships are…
Views
SEO and PR: A match made in heaven?
It’s hard out there for a digital marketer in 2015. With so many theories around what Google pays attention to…
Dear duplicitous, data-driven Daily Mail
The Daily Mail has for some time been dedicated to the job of trashing the UK’s direct marketing industry with…
Truth hard to swallow for British media
The British media, upholders of what is great about Britain? It is an industry which makes claims such as “the…
Context marketing 2.0: are you ready?
The phrase context marketing was first coined in the Seventies when most of today’s marketers, if not still a glint…
To get ahead, get a head for figures
Imagine a football game when the referee does not count the goals or a car journey when your speedometer is…
Why isn’t it much easier to complain?
While anyone working in legitimate direct marketing could not help but agree with the latest Which? initiative to encourage more…
Spooner on…Marketing permissions
THIS WHOLE GHASTLY PERMISSIONS THING WON’T GO AWAY SO WHAT ARE YOU GOING TO DO ABOUT IT? EH? Now you…
Are you offending your customers?
Some businesses are able to thrive by understanding their customers, while others struggle to paint a picture beyond simple demographic…
Big data still a big mess for marketers
Big data now spans everything from optimising transport systems to identifying early signs of disease and flu epidemics, but what…