US DMA fair – here’s what you missed
The annual US DMA marketing event, which took place last week, has a new name – bizarrely called “&Then” –…
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Isn’t it time for product personalisation?
Over the past decade marketers have become obsessed with personalisation. Creating unique customer experiences for each individual user across the…
Don’t let agencies kid you about digital
We all know the feeling. You’ve just pitched an idea to completely revolutionise your brand to the rest of the…
Can direct mail exploit digital backlash?
When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool…
Experiential leads way in engagement
Over the past few years, the ways in which brands have been able to communicate with wider audiences has been…
We need permission – not forgiveness
When you think about it, it’s probably not that surprising to find out that the phrase “It’s easier to ask…
Suits you sir: why big data just doesn’t fit
Hardly a week goes by without some story or other about how brands are not using, misusing – or are…
CRM the hero for more than one day
Admen claim the brand is the hero. Apple says the product is the hero. In my view, customer relationships are…
SEO and PR: A match made in heaven?
It’s hard out there for a digital marketer in 2015. With so many theories around what Google pays attention to…
Dear duplicitous, data-driven Daily Mail
The Daily Mail has for some time been dedicated to the job of trashing the UK’s direct marketing industry with…