Why promotions must be more than price cuts
Promotional marketing may not have always enjoyed top-table status in marketing departments but there is little doubt it has long…
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Do you have what it takes to be an insight analyst?
There has been a lot of coverage about a looming skills gap in the data industry, especially insight analysts –…
Spooner on…Craig Joubert and the DMA judging
Dark and bitter times for the Celtic Fringe where, despite my ‘hairstyle’ (see above), I feel that I belong –…
US DMA fair – here’s what you missed
The annual US DMA marketing event, which took place last week, has a new name – bizarrely called “&Then” –…
Isn’t it time for product personalisation?
Over the past decade marketers have become obsessed with personalisation. Creating unique customer experiences for each individual user across the…
Don’t let agencies kid you about digital
We all know the feeling. You’ve just pitched an idea to completely revolutionise your brand to the rest of the…
Can direct mail exploit digital backlash?
When even WPP boss Sir Martin Sorrell admits that something might be up with a medium, you’d be a fool…
Experiential leads way in engagement
Over the past few years, the ways in which brands have been able to communicate with wider audiences has been…
We need permission – not forgiveness
When you think about it, it’s probably not that surprising to find out that the phrase “It’s easier to ask…
Suits you sir: why big data just doesn’t fit
Hardly a week goes by without some story or other about how brands are not using, misusing – or are…