Why is digital industry so blind to viewability issue?
Perhaps unsurprisingly, given the amount of marketing budget which is now being spent on digital technologies – £7.2bn in the…
Views
New EU laws will put direct mail in the driving seat
After nearly four years of debate, Brussels has seen the light and common-sense has finally prevailed, as the European Parliament…
Are you missing a trick with your mobile marketing?
Marketers have been getting excited about the possibilities of mobile for almost a decade now but it still feels like…
Why it is essential to have ‘a proper loyalty scheme’
With the promise of omni-channel customer engagement guided by big data taking the world of marketing by storm, it comes…
Forget personal data value, privacy is the real issue
Here we go again; another ‘game changing’ data purchasing initiative has emerged on a heroic mission to empower individuals to…
2016: Time to sharpen up your storytelling skills
I recently attended the Marketing Week Data Storytelling Awards and to be honest there seemed to be a consensus that…
How programmatic TV will turn on all brands
Today over 50% of UK households consume TV and video content from digitally connected devices. In addition to live streaming…
Charity reforms: a sledge hammer to crack a nut?
They say charity begins at home, but six weeks on from Sir Stuart Etherington’s Regulating Fundraising for the Future report, this…
Why promotions must be more than price cuts
Promotional marketing may not have always enjoyed top-table status in marketing departments but there is little doubt it has long…
Do you have what it takes to be an insight analyst?
There has been a lot of coverage about a looming skills gap in the data industry, especially insight analysts –…