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Frank Abagnale of Catch Me If You Can fame recently issued a warning to UK businesses that almost everyone in…

A lot of clients still expect their digital CRM budget to buy them email templates and an email-blasting strategy and…

Data personalisation is the logical next step for responsive design. We’ve been totally preoccupied with devices for the last three…

Back in January 2012, when the new EU rules were first proposed they pledged to give individuals greater control over…

As the old adage goes, “knowledge is power” and in the data heavy world of today, this certainly rings true….

ROI is dead. A dinosaur metric. Five years ago I would have been drummed out of both the IPA and…

Unless you’ve got a fully functioning social life, you’re probably aware that last week BBC One’s EastEnders marked 30 years…

Modern consumers expect much more from their loyalty programmes than simply reward points in today’s multichannel, big-data-driven world. While most…