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So, the DMA wants to know, is the art of copywriting dead? At a basic level, the argument goes that…

Walk down any street in the UK, and we can see the intelligent use of big data by consumers. It…

Whatever you call it – social media listening, online analytics, social media intelligence – knowing what is being said about…

There is little doubt the future of marketing lies in the understanding of the customer journey. As consumers, we constantly…

With recent research from Mashable showing a whopping 65% of the 144 billion emails were sent worldwide being marked as…

On Monday, Jennifer Lawrence woke up to find naked photos of herself leaked all over the Internet. She’d uploaded them…

While most companies shut up shop at the end of a working day, marketers are busy planning their next move…

It’s interesting to see that brands appear to be moving away from spending on social media marketing activities, “Brands exit…

Hype surrounding ‘content marketing’ has reached fever pitch in recent months. Heralded as the saviour of everything from digital display…