What’s wrong with brands telling truth?
“Brand storytelling” and using real-life stories to sell your brand are now being viewed as the secret to success for…
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Personalisation doesn’t cost a packet
Personalisation has been a buzzword in sales, marketing and customer service circles for many years; get it right and you…
Get smart to engage with consumers
We are undeniably in an era of digital transformation. With the penetration of channels and data management tools accelerating rapidly,…
iBeacons shed light on digital future
iBeacon technology is starting to make in-roads in the UK market, with the likes of Tesco, Hamleys, Hackett and Odeon…
Customers rule the roost, not brands
The mantra of “the customer is always right” has been around for decades. Whether it’s an experience in a department…
Google Grid to revolutionise email
You have probably heard about the field trial that Google is currently running across its Gmail service called Grid view….
Why PR is the natural home of content
In a recent Decision Marketing article, ‘Is content really king for marketers’, participants agreed that content is “the new big…
Travel sector must flirt online and off
Holiday industry pundits have been predicting the flight of tourists from high-street travel agents to online booking for years. And…
Spooner on…the brave new world
Tangible’s chief executive (the dynamic, fragrant, polyglot, Karen Trickett) and I often find ourselves politely disagreeing about political matters and…
No need to get into a flap about apps
Far too many digital phenomena seem to have the staying power of a cheap rocket firework on November 5th. They…