iBeacons shed light on digital future
iBeacon technology is starting to make in-roads in the UK market, with the likes of Tesco, Hamleys, Hackett and Odeon…
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Customers rule the roost, not brands
The mantra of “the customer is always right” has been around for decades. Whether it’s an experience in a department…
Google Grid to revolutionise email
You have probably heard about the field trial that Google is currently running across its Gmail service called Grid view….
Why PR is the natural home of content
In a recent Decision Marketing article, ‘Is content really king for marketers’, participants agreed that content is “the new big…
Travel sector must flirt online and off
Holiday industry pundits have been predicting the flight of tourists from high-street travel agents to online booking for years. And…
Spooner on…the brave new world
Tangible’s chief executive (the dynamic, fragrant, polyglot, Karen Trickett) and I often find ourselves politely disagreeing about political matters and…
No need to get into a flap about apps
Far too many digital phenomena seem to have the staying power of a cheap rocket firework on November 5th. They…
Why automation dream can be nightmare
For most businesses – both B2C and B2B – marketing automation isn’t a question of “why” but “when”. The model…
Direct mail embraces the digital age
Believe everything you read in the marketing press and you’d be forgiven for thinking that digital media have it all…
Learning from luxury brand marketing
It’s fair to say that customers have never been so demanding and expectations continue to rise rapidly. In the past…