Tech-fluent brands lead the way on personalisation
Customer satisfaction is like quicksand: brands can’t stand still. To put this into context, let’s look at one retailer which has…
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Do you have a 9-5 attitude to customer contact?
The Internet may have revolutionised marketing over the last decade and opened up myriad new opportunities for brands to get…
Foster women’s talent in agencies or we’ll go it alone
Following on from last week’s International Women’s Day, it’s encouraging, albeit stunningly late in the day, to see brands starting…
Don’t lose sight of the bigger picture on ad-blocking
The rise in ad blocking throughout the past 12 months has prompted the industry to take notice. It’s estimated that…
Twin approach needed to fight rise of ad-blockers
Three Cs rule the mobile ecosystem: content, commerce and connectivity. Mobile content in particular – from how to create and…
How data can aid those random acts of kindness
As the song from the Axa ad says, it’s true that little things mean a lot. A seemingly small action…
Privacy Shield is nothing short of preposterous
So, the European Parliament has just driven a coach and horses through the advice of its own court. The ECJ…
Direct mail is back but are the skills still there?
Few people would disagree that the rise of digital has pushed many traditional marketing disciplines into the shadows as client…
Advertising, DM and SP agencies are so yesterday
It’s important to know your audience. So what sort of agency would a reader of DecisionMarketing belong to, I wonder?…
Spooner on…memories of the unique Jeremy Shaw
I am writing my latest, irregular column on the train between Tangible’s eccentric and characterful London HQ and our sleek, modern…