Obsession with targeting threatens to wreck it all
So, yet another report arrives which suggests that charity marketers are not thinking about “the true impact of their communications…
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Four of the most effective mobile ad formats in town
The mobile ad industry has come a long way since millions of primitive, low-res, untargeted banner ads first started being…
Why Google Analytics is skewing the marketing mix
Attribution is the buzzword for 2016, just as big data was for 2015, and used properly it can help organisations…
Seven million reasons why GDPR will affect everyone
People in the UK are some of the most prolific home movers in the world. Stats show that on average…
Isn’t it time we developed our own version of GDPR?
There has been much speculation around the status of the General Data Protection Regulation (GDPR) in a post-Brexit UK. Inevitably,…
How richer data has improved door drop targeting
As we spend more and more time checking our emails on smartphones, tablets and laptops, we’re all inundated by a…
Where is the investment in fighting online ad fraud?
A recent report by the Association of National Advertisers revealed that advertisers will lose $7.2bn in 2016 from ad fraud;…
Why marketing is just one answer to a fading brand
Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement…
Spooner on…the stark reality of the Brexit vote
It is only in the past few days that Lord McKelvey Of That Ilk, editor of this classy, online organ…
Why experience is the last battleground for brands
At a time when brands are matching each other on areas such as price, delivery, service, and even perceived quality…