Rush for the latest tech stampeding over customers
Technology seems to be moving marketing professionals further and further away from customers, especially when it comes to CRM systems….
Views
Are we missing the point on online ad viewability?
Viewability is still a divisive subject within the ad tech industry, but while the benefit of a viewability goal to…
Never mind ROI, bring on the ‘return on experience’
In the early days of online retailing, brands could significantly improve conversion and revenue growth through simple A/B testing and…
Spooner on…are you content with your content?
Good lord! There is a tremendous schemozzle around ‘content’ these days isn’t there?! Every industry publication is crammed full with…
Facebook ushers in a new era for lead generation
In October last year Facebook opened up its lead generation offering to all advertisers, having carried out successful tests from…
Are you overcomplicating your data capture?
The ability to collect customers’ information without annoying them is a valuable skill for any marketer to possess. Yet sometimes…
Charity FPS: Who are you trying to Kidd, George?
It is safe to say that the not for profit sector is swiftly heading up the proverbial creek without a…
Tech-fluent brands lead the way on personalisation
Customer satisfaction is like quicksand: brands can’t stand still. To put this into context, let’s look at one retailer which has…
Do you have a 9-5 attitude to customer contact?
The Internet may have revolutionised marketing over the last decade and opened up myriad new opportunities for brands to get…
Foster women’s talent in agencies or we’ll go it alone
Following on from last week’s International Women’s Day, it’s encouraging, albeit stunningly late in the day, to see brands starting…