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It’s interesting to see that brands appear to be moving away from spending on social media marketing activities, “Brands exit…

Hype surrounding ‘content marketing’ has reached fever pitch in recent months. Heralded as the saviour of everything from digital display…

“Brand storytelling” and using real-life stories to sell your brand are now being viewed as the secret to success for…

Personalisation has been a buzzword in sales, marketing and customer service circles for many years; get it right and you…

We are undeniably in an era of digital transformation. With the penetration of channels and data management tools accelerating rapidly,…

iBeacon technology is starting to make in-roads in the UK market, with the likes of Tesco, Hamleys, Hackett and Odeon…

The mantra of “the customer is always right” has been around for decades. Whether it’s an experience in a department…

You have probably heard about the field trial that Google is currently running across its Gmail service called Grid view….

In a recent Decision Marketing article, ‘Is content really king for marketers’, participants agreed that content is “the new big…

Holiday industry pundits have been predicting the flight of tourists from high-street travel agents to online booking for years. And…