How affinity marketing can beat the blues
Affinity marketing is one of the most powerful DM tools available, particularly in a recession. Why? When two brands co-operate…
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Charities must embrace new methods
Marketers are increasingly adept at anticipating and responding to consumer behaviour across most sectors, but, in charity marketing, they don’t…
Single view key to ‘push me, pull you’ era
When Naomi Klein released her anti-corporate manifesto No Logo in the first month of the 21st century, it heralded a…
iPhone is making me promiscuous
I’m losing some old, old friends and I blame much of it on my iPhone. It would be difficult to…
How to trigger customer engagement
According to the latest Bellwether Report, UK marketers cut their budgets in the final three months of 2010 by the…
Why email is just as effective as SEO
With SEO becoming an increasingly competitive and saturated market, there is pressure on marketing agencies to stand out from the…
Future’s bright, the future’s DM
I think we all wish we had access to a crystal ball that reveals how the marketing marketplace is set…
The bitter truth about flagging brands
It’s a debate which has been going since Drayton Bird and John Watson were in short trousers but many people…
Is social media a waste of your budget?
These days, when the answer to nearly every marketing brief is “let’s build a Facebook page”, new research which challenges…
Reason why image is everything
Long before the saturated advertising industry secured a grip on our consciousness, building platforms for brands represented by snapshots on…