A grave concern for the DM industry
Some see it as petty bickering; others as protagonists simply making sure their rival doesn’t get away with murder. X-Factor…
Views
Brand promiscuity provides opportunity
With real fears about job security, the economy, and rising VAT consumers are making fewer impulse purchases; value is paramount…
The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…
Are you prepared for a public battering?
So, how’s your knowledge of the Data Protection Act, 1998? OK, perhaps not the most fascinating question you will face…
Spread the word, and attract the talent
Five years ago my colleagues and I on the IPA Direct Marketing Group had an idea. Like most good ideas…
Aloof marketers risk poke in the eye
In the world of modern mass consumerism, who is king? Is it the hard-earned but critical customer, or the battle-hardened…
Where do you find the best online chiefs?
The phenomenal growth in online business and ecommerce over the past decade has been well documented, as more and more…
Reasons to be cheerful, part 1, 2 and 3
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
DM heritage will tackle ‘new austerity’
Direct marketing as we once knew it, is no more. The good news is almost everything is direct now. Almost…
Yet another mobile app? Why bother?
A few years ago, I used to dread the word “viral”; or rather, the statement, “We should do a viral”….