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Last week’s episode of The Apprentice was a lesson in app development, but not in the way that the producers…

Many large companies today still approach search engine optimisation (SEO) and pay-per-click (PPC) as two separate digital marketing channels. But…

You might think that social networks would not be interested in mail. Well think again. New research from mailmediacentre.co.uk reveals…

The recent crises affecting Japan, New Zealand and Australia, and the uprisings across the Middle East, have been a major…

First it was loyalty cards, then it was voucher codes. The UK market is one of the largest in terms…

The latest Bellwether Report has revealed that marketers are taking a more ‘cautious approach to marketing expenditure’, with a decrease…

With consumers feeling the pinch of rising inflation on essentials such as their weekly shopping bill, and accompanying fears over…

With the difficult economic climate, brands have had to become more innovative to engage with consumers. Marketing is evolving from…