The ‘bite back’ of traditional media
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…
Like all marketers, I’m constantly on the look out for further evidence of new growth from the green shoots that…
So, how’s your knowledge of the Data Protection Act, 1998? OK, perhaps not the most fascinating question you will face…
Five years ago my colleagues and I on the IPA Direct Marketing Group had an idea. Like most good ideas…
In the world of modern mass consumerism, who is king? Is it the hard-earned but critical customer, or the battle-hardened…
The phenomenal growth in online business and ecommerce over the past decade has been well documented, as more and more…
“Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as…
Direct marketing as we once knew it, is no more. The good news is almost everything is direct now. Almost…
A few years ago, I used to dread the word “viral”; or rather, the statement, “We should do a viral”….