How mail and social media work together
You might think that social networks would not be interested in mail. Well think again. New research from mailmediacentre.co.uk reveals…
You might think that social networks would not be interested in mail. Well think again. New research from mailmediacentre.co.uk reveals…
The recent crises affecting Japan, New Zealand and Australia, and the uprisings across the Middle East, have been a major…
First it was loyalty cards, then it was voucher codes. The UK market is one of the largest in terms…
I started my second agency (WWAV) just after the Eighties’ recession that ended around 1982. You couldn’t keep up with…
The latest Bellwether Report has revealed that marketers are taking a more ‘cautious approach to marketing expenditure’, with a decrease…
With consumers feeling the pinch of rising inflation on essentials such as their weekly shopping bill, and accompanying fears over…
With the difficult economic climate, brands have had to become more innovative to engage with consumers. Marketing is evolving from…
Facebook should be a very powerful tool to help brands reach out to consumers. Instead it’s all too often dysfunctional…
With postage prices set to rise once more, there has never been a more pressing need for brand owners which…
I, for one, was not surprised by the recent Brand Science research that direct mail can drive return on investment…