The Lovin’ Spoonful, chapter three
The editor of decisionmarketing.co.uk, a cheerful, bucolic man of huge personal magnetism, uniquely responsible for increasing egg-production in his 245,000…
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Fresh approach to reporting to the board
While it pains me to devote even more coverage to the state of the economy, it is an unarguable fact…
Why you can’t beat physical attraction
In the increasingly digital age we live in it seems that every week there is a new social media tool…
Is your brand in limbo over cookie law?
It’s been a week since the new cookie legislation came into force yet website owners are still appear in limbo….
B2B marketing needs fresh approach
People often forget that business buyers are just as human as the rest of us. Marketers sell to people, not…
Is your brand safe on a comparison site?
Back when financial price comparison sites first set up shop, brands were falling over themselves to sign on the dotted…
Channels develop, but ROI remains king
Remember the old days? The days when ad agencies made TV ads, DM agencies put ads in envelopes and SP…
Real story behind that Apprentice ‘app’
Last week’s episode of The Apprentice was a lesson in app development, but not in the way that the producers…
Why SEO and PPC are perfect bedfellows
Many large companies today still approach search engine optimisation (SEO) and pay-per-click (PPC) as two separate digital marketing channels. But…
How mail and social media work together
You might think that social networks would not be interested in mail. Well think again. New research from mailmediacentre.co.uk reveals…