Argos shows way in multichannel retail
If you were in any doubt about the benefits of multichannel retailing, let me give you a few statistics that…
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Will.i.am’s agency of future already here
At Cannes this year, our industry’s newest recruit, Black Eyed Peas’ Will.i.am, claimed “ad agencies are yesterday”. He declared that…
Weathering the Bellwether storm
Against the backdrop of a turbulent economy, falling retail profits, high street decline and the rise in so-called ‘stay-cations’, it…
Brands risk all in pursuit of sales
In our fast-evolving online world, brand sovereignty is under threat in ways that most brand-owners are failing to grasp. With…
No pitches? Is that really a problem?
The headline screamed that the number of ad reviews were up 17% but, the text continued,“the new-business market, including media,…
How do you pick the right affinity partner?
With the economy on a downward trajectory, direct marketing takes on added significance because it is accountable and the ROI…
Brands go back to the future…
Hearing ‘The red car and the blue car had a race’… slogan song on the TV earlier this year, for…
Why agencies will never can the Cannes
Another year, another Cannes wipe-out for UK direct agencies and their clients. Was it ever thus? Ask the die-hard Cannes…
The Lovin’ Spoonful, chapter three
The editor of decisionmarketing.co.uk, a cheerful, bucolic man of huge personal magnetism, uniquely responsible for increasing egg-production in his 245,000…
Fresh approach to reporting to the board
While it pains me to devote even more coverage to the state of the economy, it is an unarguable fact…