How to win over the chief executive
According to a recent survey, 73% of chief executives believe marketing professionals lack credibility at the board table because of…
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Triple boost for direct techniques
Three recent stories highlight the growth and power of direct mail, particularly when used as part of a wider multi-channel…
Why green issues aren’t black and white
Direct marketing’s environmental record has once again been under scrutiny recently, thanks to a highly misleading Panorama programme on scam…
Being single is no longer attractive
“I’ll tell you one thing, it’s always better when we’re together.” The words of Jack Johnson also ring true for…
Ten tips to prevent a data breach…
Another week; another data breach. Bet24 is the latest company to admit personal details of its customers may have been…
Argos shows way in multichannel retail
If you were in any doubt about the benefits of multichannel retailing, let me give you a few statistics that…
Will.i.am’s agency of future already here
At Cannes this year, our industry’s newest recruit, Black Eyed Peas’ Will.i.am, claimed “ad agencies are yesterday”. He declared that…
Weathering the Bellwether storm
Against the backdrop of a turbulent economy, falling retail profits, high street decline and the rise in so-called ‘stay-cations’, it…
Brands risk all in pursuit of sales
In our fast-evolving online world, brand sovereignty is under threat in ways that most brand-owners are failing to grasp. With…
No pitches? Is that really a problem?
The headline screamed that the number of ad reviews were up 17% but, the text continued,“the new-business market, including media,…