Folly of marketers jumping the queue
Marketing is, like other shared services within a typical organisation, facing the realisation that everyone thinks their project requests are…
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Time to press the button on SMS spam
For a medium which was literally stumbled upon by accident – the idea was hatched because of spare capacity on…
Are marketers reluctant to go on the pull?
We’ve all read countless columns identifying – and usually bemoaning – the shift from push to pull marketing. Yet few…
How to win over the chief executive
According to a recent survey, 73% of chief executives believe marketing professionals lack credibility at the board table because of…
Triple boost for direct techniques
Three recent stories highlight the growth and power of direct mail, particularly when used as part of a wider multi-channel…
Why green issues aren’t black and white
Direct marketing’s environmental record has once again been under scrutiny recently, thanks to a highly misleading Panorama programme on scam…
Being single is no longer attractive
“I’ll tell you one thing, it’s always better when we’re together.” The words of Jack Johnson also ring true for…
Ten tips to prevent a data breach…
Another week; another data breach. Bet24 is the latest company to admit personal details of its customers may have been…
Argos shows way in multichannel retail
If you were in any doubt about the benefits of multichannel retailing, let me give you a few statistics that…
Will.i.am’s agency of future already here
At Cannes this year, our industry’s newest recruit, Black Eyed Peas’ Will.i.am, claimed “ad agencies are yesterday”. He declared that…