Axe price cuts; build your brand instead
Many brands in these inclement economic times have been focusing on cutting their prices to create stand out and drive…
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You have the data, why don’t you use it?
We’re all increasingly used to the idea that the data we hand over on an everyday basis, especially online, not…
Time to show your brand the love…
One week on and Valentine’s day is wrapped up for another year. This year I was also lucky enough to…
Do finance brands work on Facebook?
Dawn barely touches the Sussex sky, somewhere an owl hoots mournfully, the battlements of Lord McKelvey’s enormous pile rear up…
How door drops deliver the goods
With local newspapers being hit hard in many areas, as a result of lower ad revenue in the current economic…
Time to end the data vs creative panto
A lot has been written in recent weeks about whether creative work or data holds the key to unlocking brand…
What does outsourcing hold in 2012?
The outsourcing industry witnessed major change in 2011, especially in organisations working in public sector business process outsourcing (BPO). One…
Why media firms must learn from retail
There is little doubt that the next big challenge for the media industry is to create an experience that will…
Has Tesco fallen out of love with data?
When a supermarket announces like for like sales growth down 2.3%, we know something isn’t quite right. The economy is…
At last, B2B wakes up to digital age
2012, I reckon, is going to be the year that the skeptics eventually wake up to the fact that digital…