Plotting through paid search minefield
Paid search used to be fairly simple: in essence, campaigns revolved largely around keywords and ad text. However, in 2012…
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Growing channels bring new challenges
The recent success of Pintrest, and the attention it is drawing, is evidence to the fact that the digital communication…
Direct mail still has crucial role to play
Most people recognise that developments in technology and the rise of digital have transformed marketing by providing interactive means to…
How to get the best from your agency
Getting creative work out of an agency should be easy, shouldn’t it? A creative agency, as its name suggests, should…
Brands could learn from Aviva approach
The current economic climate is a daunting prospect. Companies everywhere, irrespective of industry, are struggling to get that necessary cut-through…
Do you pass the Minority Report test?
Ask most marketers what keeps them awake at night and near the top of the list is likely to be…
Getting the young and gifted back
With marketing the sort of industry that young people aspire to be part of, finding talent should be easy, right?…
ONS ‘basket’ proves the case for change
The latest figures from the Office for National Statistics’ (ONS) “basket of goods”, which calculate inflation against consumer spending behaviour,…
Gamification’s growing, but it’s not for all
You could argue that gamification principles have been around ever since people wanted to be entertained and rewarded. But with…
How to get browsers to lap up cookies
Like it or not no-one – including marketers – can avoid being cookie compliant come late May. The big question…