The simple steps to brand advocacy
In the last of my series of articles on engagement, I want to look at how you get people to…
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Isn’t it time that ROI killed off CPA?
When you think about it, cost per acquisition (CPA) is possibly the most punishing metric created for lead generation marketing….
Why rise of ‘big data’ is no small issue
An awful lot has been written about big data and how it might impact on marketers. Big data is the…
Physical presence is key in virtual world
“Direct mail, door-drops and inserts – that’s the printed stuff that falls on your mat or drops out of the…
TV paves way for targeting revolution
Back in March, Channel 4 chief executive David Abraham revealed this summer it will launch 4Seven – a channel that…
Plotting through paid search minefield
Paid search used to be fairly simple: in essence, campaigns revolved largely around keywords and ad text. However, in 2012…
Growing channels bring new challenges
The recent success of Pintrest, and the attention it is drawing, is evidence to the fact that the digital communication…
Direct mail still has crucial role to play
Most people recognise that developments in technology and the rise of digital have transformed marketing by providing interactive means to…
How to get the best from your agency
Getting creative work out of an agency should be easy, shouldn’t it? A creative agency, as its name suggests, should…
Brands could learn from Aviva approach
The current economic climate is a daunting prospect. Companies everywhere, irrespective of industry, are struggling to get that necessary cut-through…