Are you still relying on gut feeling?
Despite the well-documented rise of data insight, too many marketers still tend to rely on experience, classic gut feeling and…
Views
Why test your email marketing?
There is little doubt that email marketing is more than holding its own within the digital arena, with the DMA’s…
Gizmos can’t beat call centre staff
Contact centres have always been good at leveraging new and scalable telecoms technology, opening the door to delivering a better,…
Keyword demise hits more than SEO
We’ve all walked into a clothes store to be asked – often right on entering – if we were OK…
Do finance brands work on Twitter?
Lord Charlie McKelvey (of That Ilk) appears to be retreating further and further away into the remote, digital fastnesses of…
Do inserts beat mail and press?
According to the latest DMA research, the list industry is witnessing a renaissance. But I’d like to throw out a…
Is India really a cut above the UK?
Having recently lost out on a major pitch to a competitor, with operations based in Manila and Delhi, I wonder…
Don’t do paid search before reading this
If you’re running a multi-channel marketing campaign, most brands recognise that each execution must be tweaked for each medium –…
Rise of the omnichannel consumer
Information‐hungry, price‐savvy and mobile‐empowered, today’s marketers are being forced to adapt to a new type of consumer category. Unlike traditional…
The small steps to tackle big data
To paraphrase an old advertising adage, marketers could be forgiven for thinking, “I know up to 95% of data is…