Can you really measure experiential?
Experiential marketing often has to prove ROI before it is considered along with or instead of more traditional forms of…
Views
How to have your cake and eat it
John Lewis’ recent ad campaign showed the retailer to be the master of emotional marketing, with a snowman travelling far…
Time to bust the Big Data myths
Yet another article on Big Data, do I hear you groan? ‘fraid so… but while most of the debate so…
Email ready to spring back to life
Email is arguably the most established channel in the digital marketing mix. But listen to some people and you may…
Fulfilment’s not just for Christmas…
Regardless of the product offering, e-commerce is now a 24/7 customer experience which consumers are taking full advantage of this…
‘Big data’ is way bigger than CRM
Remember the Nineties, when CRM was becoming a major topic of investment for companies? It was a time when marketers…
Can brochures survive digital age?
With the rise and subsequent ubiquity of the Web, many firms now view printed promotional media as distinctly outdated –…
Why are digital campaigns failing?
Firstly, let’s be clear, a lot of digital strategies are failing. I’ve had the feeling this was the case for…
Mail proves a life-saver for over 50s
Persuading men of a certain age to get skin cancer signs checked out is no mean feat. For many people,…
Do symbols give email cut-through?
As the number of marketing emails sent rises, brand owners are increasingly looking at how to tailor and personalise their…