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Calls for digital marketing to drop its prefix and simply be defined as ‘marketing’ have caused many an argument, especially…

Watching the BBC Three docu-soap The Call Centre, you could be forgiven for thinking the outbound telemarketing industry was in…

These days, when nearly everyone has a website, from marketing agencies through to the local builder, driving traffic to your…

With more and more businesses banging the drum for big data, questions have been raised among small to medium enterprise…

Given that stories about the EU Data Protection Regulation are leaking out of Brussels with the regularity of a man…

A chief marketing officer’s role used to be relatively straightforward; devise the brand strategy, brief your team, hire an advertising…

With an explosion of data, ambitious brand strategies and demanding bosses, marketers must think carefully about data monetisation to achieve…

Within only a few years, social media has rewritten the rules of personal engagement, transforming how people interact with each…

The Won Report, the annual global guide that ranks agencies based on the number of creative gongs bagged at headline…