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What is CRM in today’s marketing environment? It used to stand for customer relationship management – in other words, the…

Since the mid-Eighties consumer marketing has been evolving. Back then direct mail and the call centre were the key channels…

Not that long ago, the contact centre industry faced a real challenge in retaining the best staff and ensuring they…

Search engine optimisation is often seen as a dark art, surrounded in the sort of mystery often reserved for members…

“We only do digital” or “We can’t ask for too much information upfront” are refrains many data specialists will be…

Few would argue that door-drops are the glitzy end of the advertising industry; we’re more likely to go to Cannes…

As the adoption of big data continues to gather pace, through the use digital tracking and other CRM technology, marketers…

Calls for digital marketing to drop its prefix and simply be defined as ‘marketing’ have caused many an argument, especially…

Watching the BBC Three docu-soap The Call Centre, you could be forgiven for thinking the outbound telemarketing industry was in…

These days, when nearly everyone has a website, from marketing agencies through to the local builder, driving traffic to your…