Busty declares love to Bob Senior

busty new picNow, I know I over-use the phrase, “wow, what a week” but for once it actually has been a big one here in the DecisionMarketing HQ (well, McKelvey’s front room to be precise).
If I’m completely honest (well, when am I not?), my esteemed editor has been doing my head in since he kicked off his media career on Radio 4’s You and Yours consumer affairs show on Monday. He reckons it is the start of something massive; the only thing I can see which is massive round here is his fat head.
Luckily, there were plenty of people more than happy to bring him back down to earth with a bang. The lovely Jeremy Lee (remember him?) reckoned old McKelvey “was slurring away like Reggie Bosanquet”, while former Marketing Week deputy editor Sonoo Singh could not wait to tell all and sundry how our man had given out the wrong website address for the Advertising Standards Authority.
Meanwhile, one of McKelvey’s former staff, Sara Kimberley (whom he reckons he dragged out of the gutter) was also in demand on the Beeb. Funnily enough, she has a face for TV, McKelvey definitely has a face for radio.
However, all the comments on her performance noted how beautiful and clever she was. Only my boss could claim credit for that…
Anyway, when it comes to egos, old baldy is scrabbling around the bottom of the Rymans League compared to adland’s finest Don Draper wannabe, Robert Senior.
Now, while it may be true that he doesn’t even know where the direct marketing department of Saatchi & Saatchi is, I feel I may have been a little mean about him the other week.
In fact, on closer inspection of his bank account (I have my methods lover-boy), I have realised that I’m actually starting to fall in love with him, and I reckon all you girls will, too, when you hear this tale.
Now I am not one for idle gossip, despite what this column is called, so I am reliably informed that back in day, old Bob was pitching for a huge piece of business in front of a nightmare panel of senior buffoons from some huge global client.
His powers of persuasion were working well, and they were eager to hire Saatchi & Saatchi. However, there was one sticking point – the price. So, they urged “Don” to go away and try to trim the costs. Ten minutes later, Bobby went back in the room clutching a piece of paper, much to the joy of his demanding potential clients.
“I have got the answer,” he announced with some pride. He then proceeded to read out the telephone numbers of all his rival agencies, adding: “If you want someone to do it for that price, try this lot.”
Funnily enough, Saatchi & Saatchi were duly appointed to the brief. Phroar, he can use his silver tongue on me any day…

You can also follow Busty on Twitter @BustyIdol

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