You may not be too surprised to hear that I have yet to meet up with either Brad or Angelina; sadly the glittering world of direct marketing just keeps getting in the way.
This is despite Norwegian Airlines (yep, really) trying to lure us over to Los Angeles for just £169 one way with its latest ad “Brad is single”. Mind you, I saw that one of the sisterhood wasn’t happy about the ad, and posted online: “I would say this is sexist, as it is implying that a woman’s primary motivation is getting the attention of a man. Why wasn’t there an Angelina is single ad? I guess she’s old and has 6 children all by herself now.” Yep, you got it girl…
Talking primary motivation, I just so happened to bump into the dashingly handsome Marauding Mike earlier this week at the annual “let’s get wasted for free” drinks held by everyone’s favourite hosts The GMA.
Now some of you oldies might remember when it was just a simple magazine called Direct Marketing International. Oh how times have changed, it’s now the international forum connecting global marketers of course, although apparently there is some confusion about what GMA stands for these days.
Naturally I assumed it was the Global Marketing Alliance, as it states on the website, but I must admit I was slightly flummoxed when the inde-fat-igble Matt Edgar – the boss – handed me his business card which read “the Global Marketing Analytics”. Is that right? I enquired. “Er, no,” he responded…still I’m sure he’ll work out what the “A” stands for in the end.
Anyway, good old “Marauding” was in fine fettle, reminiscing about the glory years of D&B and LBM (it’s OK, my lips are sealed Mikey); he’d even brought along his nephew Joe to show him the glamorous company he keeps in the evening.
Not that everyone was on form. I’m afraid to report that the last standing DM Spice Girl Rosemary Smith has hip issues – and I don’t mean she’s worried that she’s no longer trendy, either. No, it seems all that gyrating has taken its toll on her gluteal region.
So, I hope you will join me in wishing her a speedy recovery. The DMA Awards just wouldn’t be the same without seeing Rosemary strutting her stuff on the dancefloor in that Union Jack outfit…
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