The Institute of Fundraising, the membership body for UK charities, is calling for the brakes to be slammed on the Fundraising Preference Service so that its full effects can be gauged before its official launch.
The demand is just one of the IoF’s recommendations, included in its response to the consultation on the service, which closed on Friday.
Its full response has been published on the IoF website. It states: “Good consultation and proper assessment does not start with the solution and work backwards.
“A proper review should take place before any implementation to ensure that the outcomes of the FPS are properly understood through an impact assessment.”
The IoF argues that the regulatory landscape has changed since the FPS was first proposed. It also takes issue with whether the “total reset”, whereby consumers can stop marketing from all charities, is the right approach.
The paper adds: “It is deeply worrying that a sector-wide policy has been seemingly decided and now moving towards implementation without any form of impact assessment – a full analysis should now happen to properly assess the benefits and value of the full reset button alongside the consequences it will inevitably have.”
“Showing clearly that these issues have been reviewed and evidenced will enable fully informed decision-making and give charities confidence in the regulatory system.”
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