‘Toothless’ charity preference service under new attack
The Fundraising Preference Service has been branded “toothless”, after it was revealed that fewer than a quarter of the charities…
The Fundraising Preference Service has been branded “toothless”, after it was revealed that fewer than a quarter of the charities…
It seems it is not only the sceptics who doubt the need for the Fundraising Preference Service, nearly 60 charities…
Former Tesco boss Sir Terry Leahy – one of the pioneers of data-driven marketing – has got his cheque book…
Fresh doubts over the long-term viability of the Fundraising Preference Service have been raised after official figures show that, in…
The Fundraising Regulator has kicked off the search for a new chair to succeed Lord Michael Grade, who is to…
One year on from the launch of the controversial Fundraising Preference Service, the number of people signed up to the…
The Fundraising Regulator is attempting to boost sign-ups to the flagging Fundraising Preference Service by launching a major public awareness…
Claims that the Fundraising Preference Service would spread like a plague of locusts through the charity sector have been blown…
Daily Telegraph claims that charities are “dodging the rules” for direct mail fundraising by using unaddressed missives to avoid the…
Charity marketers may be left wondering what all the fuss was about over the Fundraising Preference Service after the latest…