The Fundraising Regulator is attempting to boost sign-ups to the flagging Fundraising Preference Service by launching a major public awareness campaign, starting off with a mass leaflet drop to GP surgeries.
The regulator has mounted a stiff defence of the scheme, launched in July last year, despite the fact that fewer than 7,000 people have actually signed up. The figures fly in the face of predictions that the FPS would cause a sector meltdown.
Last month, Institute of Fundraising head of policy and external affairs Daniel Fluskey claimed that it was “still a good thing”.
The regulator announced this morning that 76,000 leaflets promoting the FPS have been distributed to doctor’s surgeries in England, Wales and Northern Ireland.
The campaign will run from until August and the regulator said it would form “part of the efforts to ensure that people who want more control over the communications they receive from charities, particularly those in vulnerable circumstance or their families, are aware of how to use the FPS to deal with unwanted communications from charities”.
The leaflets include information about how the FPS works, and contact details for the Fundraising Regulator. They also say that “over 5,000 people have already used the service to prevent one or more charities from getting in touch with them by phone, mail, email or text”.
Fundraising Regulator CEO Stephen Dunmore insisted: “This is a really important initiative to make sure that those who need our service have all the tools in place to manage communications from charities.
“We are looking forward to working with GP surgeries across the UK over the course of the next few months to promote service.”
‘Knee-jerk’ charity opt-out scheme has just 7,000 users
Donors shun FPS as sign-ups trickle in at 230 a week
Just 2,617 consumers sign up to the FPS in first month
Charity regulator forced to clear up confusion over FPS
Charities berate Lord Grade over FPS media gaffes
Charity regulator admits only ICO can issue FPS fines
Charities ‘haven’t a hope of meeting FPS deadline’
Charity preference service ‘could be axed by 2018’
Charity FPS: Who are you trying to Kidd, George?
Top charity groups wade into preference service row
Up to 30 million could sign up for charity opt-out