Just 2,617 consumers sign up to the FPS in first month

another nuisance 2Fears that the Fundraising Preference Service would trigger a mass opt out of charity communications appear to have been way wide of the mark, with just 2,617 people signing up to the scheme in the first month, with 6,305 suppression requests.
The FPS, first recommended in the Etherington Review of fundraising self-regulation published in September 2015, went live at the beginning of July.
It allows members of the public to opt out of communication from as many charities as they like, although they can only select three at a time. The latest figures suggest many consumers have only blocked communications from one or two charities so far.
The first 1,312 suppression requests were made in the 12 hours directly following the launch of the FPS, with an average of 166 requests made per day since then.
The Fundraising Regulator is at pains to say the uptake of the service has been “rapid”, adding that this is “a service individuals both need and want”.
However, the sector will no doubt be breathing a collective sigh of relief; the launch of the FPS attracted widespread media coverage – fronted by Fundraising Regulator chairman Lord Michael Grade – creating high awareness of the new service.
And in March last year, a survey by nfpSynergy suggested that up to 30 million people could sign up to the scheme.
Fundraising Regulator chief executive Stephen Dunmore said: “The launch of the FPS was an important moment for the Fundraising Regulator and a significant step in re-building trust between the sector and the public. The service allows the public to have greater control of which charities contact them and by what means. Despite being only one month old, the rapid uptake by the general public has shown that is a service individuals both need and want.
“Although the numbers indicate there is still some way to go in terms of charities’ communications with individuals, we are encouraged by the progress that is being made by the charity sector in ensuring that fundraising is ethical and transparent. We look forward to continuing to work closely with charities and, as always, greatly appreciate their cooperation and positive response to the introduction of FPS.”

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