Decision Marketing Data Clinic: Boosting charity activity
In the latest in a series of articles, designed to provide advice on data-driven marketing strategies, we look into the…
charities
Axe data fines for charities, too, say agency chiefs
The Information Commissioner’s Office decision to rein in fines for public sector bodies should also be extended the charity sector,…
Royal British Legion mailshot creates Falklands tribute
The Royal British Legion has marked the 40th anniversary of the end of the Falklands War with a national commemorative…
Charity revenue from online tributes soars by 46%
Online tribute fund revenue grew 46% during the past 12 months, according to a new analysis, which also reveals in…
Charities urged to act as campaign effectiveness slumps
Charity marketers are being urged to redouble their efforts to ensure they are embracing the most effective channels to reach…
Charities more advanced at digital than private sector
Charities might have been slow to embrace digital channels but they are now outpacing the private sector when it comes…
Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
Charities urged to open digital wallets as mobile soars
Charities are being urged to offer digital wallet donations to their supporters on the back of new figures which show…
Charity income back to pre-Covid level but with a twist
Fears that the charity sector would face a Covid wipe-out have proved wide of the mark with new figures for…
‘Pity porn’ and disability tokenism rife in ad campaigns
Brand owners must ditch the patronising “pity porn” in their advertising and do more to properly represent disabled people, because…