Charities urged to push legacies to younger audiences
Charity marketers are missing a trick by promoting legacy gifts to older generations with a new study revealing nearly half…
charities
Charities urged to open digital wallets as mobile soars
Charities are being urged to offer digital wallet donations to their supporters on the back of new figures which show…
Charity income back to pre-Covid level but with a twist
Fears that the charity sector would face a Covid wipe-out have proved wide of the mark with new figures for…
‘Pity porn’ and disability tokenism rife in ad campaigns
Brand owners must ditch the patronising “pity porn” in their advertising and do more to properly represent disabled people, because…
Deceased stars lend voices to Pancreatic Cancer push
Pancreatic Cancer UK is launching a major marketing and fundraising campaign, Lost Voices: Help us break through the silence, to…
Govt urged to put brakes on radical data reform plans
Both charity and public sector organisations have urged the Government to be more cautious about its plans to reform UK…
UK charities lead the way on diversity and inclusion
British charities might have their critics on executive pay but they stand at the forefront of diversity and inclusion, scoring…
Pennies ‘round-up’ charity drafts in 40 British bosses
Pennies, the digital charity service which asks customers to round up card payments when shopping with participating retailers, has signed…
Top tips for charities to boost donations this Christmas
As we take our summer holidays, let’s not forget that Christmas is on its way and charities would do well…
Cancer Research UK hands MSQ data-led digital brief
Cancer Research UK has handed its digital marketing creative account to MSQ, as part of the charity’s new data-led approach…