Former Tesco boss Sir Terry Leahy – one of the pioneers of data-driven marketing – has got his cheque book out once more to make a major investment in UK privacy and personal data management firm Syrenis as the company looks to expand overseas.
Founded in 2000, the UK firm is perhaps best known for its role in supporting the Fundraising Preference Service, but works to help organisations to build their databases, reduce the risks associated with holding the data and improve the quality of the insights which can be drawn from it.
It runs the personal information management platform Cassie.
The SaaS company has secured investment from Leahy and Bill Currie of the William Currie Group, which specialises in investments in the retail, e-commerce and tech sectors. Both Leahy and Currie have joined the Syrenis board of directors.
Headquartered in Daresbury, Cheshire, Syrenis also provides personal information management software which helps organisations to achieve data compliance.
Syrenis founder Nicky Watson said: “Our goal is to simplify the management of personal information whilst maximising its value to organisations by providing them with a central platform with security, efficiency and intelligence built in by design.
“We sought to attract investment and board level input from tech-minded individuals who could help us accelerate our aspirations for the brand, particularly in North America, and we’re beyond thrilled that Bill and Sir Terry have invested.”
Since leaving Tesco in 2011, Leahy has made a number of investments in start-up businesses, including Eagle Eye, the tech firm headed up by Leahy’s former right hand man Tim Mason.
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