Charity marketing opt-out service plummets to new low
The Fundraising Preference Service, set up two years ago following the 2015 backlash against charities’ aggressive marketing methods, is on…
Fundraising Preference Service
Charity preference service under review as users slump
The Fundraising Regulator has confirmed it is planning to launch its first ever review of the Fundraising Preference Service within…
Most don’t know charity regulator – or the FPS – exists
The Fundraising Regulator may loom large over the charity sector but for most consumers it is virtually invisible, according a…
‘Toothless’ charity preference service under new attack
The Fundraising Preference Service has been branded “toothless”, after it was revealed that fewer than a quarter of the charities…
Nearly 60 charities reported to the ICO for FPS failings
It seems it is not only the sceptics who doubt the need for the Fundraising Preference Service, nearly 60 charities…
Terry Leahy backs data governance specialist Syrenis
Former Tesco boss Sir Terry Leahy – one of the pioneers of data-driven marketing – has got his cheque book…