NFI’d Busty forced to plot new route to the DMA Awards

busty idol“Under crystal winter skies, gazing out across a moonlit Thames, bracketed by some stalwarts of the London skyline, DMA Awards night is the hot ticket item this December. Be there: To see what the best work in the business looks like – and to see the those (sic) rewards handed out. To enjoy fine dining, drinking and dancing. To listen in to the wit and the wisdom of our very special guest host.
“You’ll be in the room with over 800 of your industry peers, drawn from award-winning agencies, brave and bold brands, and cutting edge tech innovators, so it’s a great chance to meet the people behind the work that made the shortlist.”
Not this year, I am afraid, Busty fans… I’ve been NFI’d. Not that I am bitter or furious you understand – I leave that sort of stuff to my esteemed boss, who incidentally has also been NFI’d.
Personally, I think that Tim “007” Bond has got a point when he responded to my request by saying: “As ever, we have limited tickets for the Awards and we do try to spread these around as much as we can. You’ve attended for the last few years, so I’m afraid that means we’re going to struggle to get you in this year I’m afraid.”
(In other words, we are going to invite some rubbish journalist who has never heard of direct marketing; not you lot from Decision Marketing, you’ve only written 126 ‘free PR’ stories about the DMA so far this year, so you are not worthy. BTW all the DMA staff will be there so we have to cut corners somewhere.)
I would prefer to think that maybe, just maybe, he is only following orders.
Still, that means I only have to stump up £375 + VAT for a ticket that includes “a three course meal, unlimited beer, wine and soft drinks plus all night entertainment”. Well worth it I’m sure. For £425 I could get the best ticket in the house to see Elton John and still have change for a kebab and a bag of chips on the way home. (Told you I’m a classy girl).
And, I wouldn’t have to mingle with the small minority (yeah right) of boring blokes, telling me how handsome and successful they are and trying to stick their tongue down my throat.
Still, no doubt you will be relieved to hear that all is not lost, just yet, as luckily I have friends in high places who have insisted that “Busty must go to the ball”.
In which case, those same boring blokes, telling me how handsome and successful they are and trying to stick their tongue down my throat, will suddenly become my handsome knights in shining armour.
You’ve gotta love this industry…

You can also follow Busty on Twitter @BustyIdol

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