From Cannes to nuclear war and AI dating to the best cheese, we pride ourselves with not only keeping you all up to speed with current events but also giving you the heads-up about what might be lurking around the corner, ready to bite you on the arse…
And it is the latter where we find ourselves today, because with July fast approaching, we need to issue a warning to all you marketers about the perils of running summer campaigns.
You see, according to everyone’s favourite extra-marital affair website, illicitencounters.com, as soon as the warm weather erupts there’s a “cheatwave” coming (and quite literally it seems).
With sign-ups for the site soaring, love-rats are gagging to grab one last chance for action before they head away on their family holidays in August.
In fact, there are just three weeks until all this cheating reaches the climax of Frisky Friday (July 18), which just so happens to be the last day of school – and the last chance for many cheaters to see their secret dates – before families begin to head abroad.
But what, I hear you ask, has this got to do with marketing. Give it time, give it time.
Firstly we must examine what is driving this need for a bit on the side.
Well, the most common reasons women cheat include bad sex at home, being drunk, fancying a change and the need for excitement. Funnily enough for men it is a similar tale, including boredom in the bedroom, being drunk, revenge cheating, meeting someone at work, and the fact that life’s too short.
Sexpert Jessica Leoni reckons: “Affairs activity shoots up over the course of the month as cheaters grab one last chance for some action before the summer getaway. There is an explosion on Frisky Friday when so many couples will be getting it on in secret just as the school holidays start.”
And, the lesson for marketers?
Well, only one, it seems. For God’s sake don’t even think about running any campaigns in July, everyone will be too hard at it to even look at your ads, let alone respond…
Follow Foxy on X and Instagram if you must, but don’t get too excited as I’m never there
