Pret A Manger has appointed its first global chief marketing officer three years after scrapping the chief customer and growth officer role as the company seeks to capitalise on its growth in worldwide sales.
Matthew Bresnahan joins from Restaurant Brands International, the parent company of Burger King and Tim Hortons. While there, he held a number of senior international marketing roles, including Burger King VP of global digital marketing for analytics and guest insights and director of global brand marketing.
In his new role, which is based in London, Bresnahan he will lead Pret’s global and localised marketing strategies, while also overseeing product innovation, loyalty programmes, customer insights, PR and delivery channels.
He will also draw on his experience in customer insights and analytics to shape marketing initiatives, designed to strengthen the brand’s connection with customers and support its expansion plans.
Pret’s most recent chief customer and growth officer Dan Burdett left in 2022.
Bresnahan’s appointment is in line with the company’s new strategy to drive growth by focusing on delivering great value to customers and testing new meal deal formats.
Pret chief executive Pano Christou said: “Matt brings deep expertise in building global food brands and a strong track record of driving growth through insight-led marketing.
“I look forward to working with him to deepen our relationship with customers and bring Pret to more people.”
Pret reported a 10% increase in worldwide sales to £1.2bn for the year ending January 2025, driven by strong growth in both its company-owned and franchise shops, despite recording an operating loss of £451.5m.
Like-for-like sales grew by 2.8%, and the company’s adjusted EBITDA rose by 36% to £98 million. Pret also achieved significant growth in its retail presence, reaching 717 global outlets.
VCCP was appointed as the company’s first global integrated communications agency back in 2021, with a growing focus on digital communications and omnichannel campaigns.
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