Ruskies take a shine to Busty…

gossip-three-23-300x30011It’s not been a pretty weekend here in the Idol household – I’ve been poked, prodded and fingered by pesky Russians ever since last Thursday in fact. I hear this wonderful website has been under attack, too.
Seriously though, what’s the matter with these people; all that effort to get hold of my details – all they had to do was ask and I would’ve handed my phone number over straight-away.
Although it’s rather ironic that the readers of an online magazine dedicated to the world of junk mail should suddenly find themselves on the receiving end of an attack which sought to send them junk email in return.
Some would say that was payback time; I couldn’t possibly comment (after all, sometimes I even get back paid for writing this stuff).
And I can confirm there’s absolutely no truth in the rumour that our esteemed editor just wanted a long weekend off (thanks Jon Cano-Lopex and Chris Martin). Or that he had to wait for the ‘technical team’ to get back from school before he could get the site fixed.
One wag even suggested (OK it was Adrian Robertson) that I should take the opportunity to go to the Canadian DMA Awards. Well, I have to admit do love a Mounty, and at least they ride their horses rather than eat them like we’ve all been doing for years.
Sadly, our Adrian must’ve got his dates mixed up, though, as my request for a plane ticket to Toronto was met with a stiff rebuke from the powers that be, along with a glib note that their awards actually took place back in November. Ah well, it was worth a try at least.
Someone who seems to be trying a little too hard is Campaign’s newly installed ‘brand editor’ Danny Rogers. Not content with writing a news story about how he’s actually made it on to Radio 4. He then proceeded to write a whole opinion piece on it. Bless.
Mind you, things could be worse for him. Poor old Claire Beale, the one-time darling of adland, has been really slumming it – she’s been forced to write a leader about ‘big data’. To quote: “Investing in big data simply won’t pay back without a very human empathy for consumers and a real visionary creative flair for communicating with them.” In other words, surprise, surprise, you’ve got to employ an ad agency to turn data into something worth using. I bet those trips to Cannes and the lunches at Soho House and The Ivy are just a distant memory.
Ho-hum, see you Friday…

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