With a decent marketing news story still rarer than a feminist adman, it’s always good to know that at least one website is providing the deep insight we all crave. Campaign’s “trust crisis”, er, documentary? Bah. Marketing Week’s Masters of Marketing Awards 2016 shortlist? Nah. And even old McKelvey has been struggling this week; I’m sure that is at least the third time he has written “ICO offers to ease the pain of school exam failures.”
So dear readers, where is a girl to turn? Why to our dear friends at PornHub, of course. But before we crack on, I have to tell you that I recently invested in a new pair of spectacles. My sight isn’t quite what it used to be and, also, if I’m really honest, they make me feel and look much more intelligent, too.
So, imagine my delight when I clicked on to the PornHub Insight blog and discovered a brand new investigation entitled: “Looking Into Glasses Porn.”
And I quote: “With so many video options, people often search for what’s on their mind each day, and a good example of that is glasses porn. If you see someone wearing glasses during the day and were turned on, why not continue the fantasy the next time you visit PornHub?”
Apparently its boffins found that men are 160% more likely to search for glasses related porn than women, and visitors in the 18 to 24 year old age group are 14% more likely to search for glasses compared to all other age groups. The popularity of glasses porn drops as visitor age increases, with people over 55 being the least likely to search.
All good so far then, young fit men like women in glasses; boring middle-aged men don’t.
The most spectacular spectacles search is simply “glasses”, but it’s followed closely behind by “nerdy girl glasses” and “sexy girl glasses”. Searches are often combined with hair color, and we found that “blonde glasses” was the most popular, followed by brunette and then redhead.
All good again then, fit young men like blondes in glasses.
There is one note of caution, however, before you girls all rush to Specsavers. Searches for glasses porn are still relatively small, only equal to 2% of a popular searches like “MILF”, but roughly equal in popularity to words like “student”, “passion” and “swinger”. But there are some parts of the world where glasses porn is more popular, particularly in Europe.
As a proportion of all searches, Hungary is the country where glasses porn is searched most often, followed by Poland and Croatia.
All good once more. You see, I was wondering where to go for my summer break, now that my esteemed boss has finally signed off my request for a long weekend away. So, Eastern Europe here we come.
That’s the sort of insight money can’t buy…
You can also follow Busty on Twitter @BustyIdol
