Oh the joys of being in a relationship… are there any? Not according to the latest figures from the Office for National Statistics which reveal a 28% rise in divorces granted in England and Wales in 2025 to 102,678; chuck in civil partnership dissolutions and the total reaches 103,816.
Why should you care? Well, naturally, the more messy divorces, the more chances there are for marketers to tweak their campaigns. After all, where most see misery, marketers see opportunity as one household becomes two and their potential target market doubles.
Ironically, it is all the fault of marketers, too. You see, the digital age has ushered in a new wave of behaviours, with highly successful marketing campaigns driving consumers to online shopping, online gaming, online betting, online porn, online dating and an overreliance on digital devices.
The upshot is that “marrieds” spend hours and hours glued to their phones rather than talking to each other or having sex. These behaviours mean that maintaining a healthy relationship is now virtually impossible.
The slightly better news is that this time of the year is perfect for finding someone new to help you get over the break-up, with numerous studies suggesting that libidos are naturally higher in summer.
Sunshine increases levels of serotonin and dopamine, both of which influence mood and arousal levels, while testosterone is boosted by light and we tend to dress in skimpier clothes.
If all else fails, apparently, Brits are far more willing to date someone if they have a dog. In fact, just one in nine say they would be actively put off by a canine companion. Cats are a more divisive choice, with nearly a third of singles saying they would be put off if their potential suitor had a pussy.
There are, however, some pets you should steer well clear of if you’re hoping to find a new partner. Most Brits would be less willing to date a tarantula owner, with a mere 2% saying it would increase their attraction to someone. Snakes come not far behind, attracting only 4% and lizard keepers also perform poorly, with only 7% saying they would be more likely to date one.
Naturally, the only conclusion to take from that is a dog is not just for Christmas; it’s great for getting down and dirty, too…
Foxy has ditched X but is still on Instagram, just don’t get too excited as she’s never there
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