Why the South Coast is far more attractive than Cannes

Feel the sun on your face and the golden sands between your toes as you quaff the finest rosé and enjoy luxurious surroundings. Côte d’Azur? You must be joking; I’m with the Brighton beach babes by the volleyball park you fools… And I’m so glad I am, too.

After all, can you think of anything worse than being surrounded by pissed up, Chino-clad married agency bosses all trying to tell you how huge they are, let alone how successful, amusing and important.

Been there. Done that. Never again.

And, it seems, we are not alone, as the organisers of the Cannes Lions were so concerned about past behaviour that they have even been forced to set up dedicated safe zones at this year’s festival to provide support for attendees who feel uncomfortable or need advice.

These zones, staffed by trained professionals, are located within the Palais des Festivals, Pantiero Terrace, and La Roseraie park. They are available 22 hours a day, between 8:30am and 6:30am, throughout the festival, although that does leave a two-hour gap when the sex pests can run wild…

Not exactly a great advert for the advertising industry though is it?

Naturally, here on the South Coast we have no such worries… Not that we work for the local tourism office but hey they might need some content from McContent & Design (remember them?) someday, so here goes:

“Brighton is renowned for its inclusive, free-thinking, and creative social scene. It’s a city that embraces diversity, particularly known for its vibrant LGBTQ+ friendly spaces and its strong artistic community.

“The city boasts an impressive array of live music venues, from larger spots like the Brighton Dome and Komedia, which host a variety of acts from comedy to theatre and music, to smaller, more intimate pubs like The Prince Albert and The Hope & Ruin that support independent artists.

“Beyond the traditional clubbing scene, Brighton offers diverse evening activities. You’ll find numerous late-night dining spots serving everything from fresh seafood to international cuisine. The city also has a thriving arts and culture scene after dark, with galleries like Fabrica occasionally hosting late-night exhibitions and museums offering special after-hours events. Independent cinemas like Duke of York’s Picturehouse provide an alternative to mainstream movie nights.

“Throughout the year, Brighton’s cultural calendar is packed with festivals and events. Brighton Pride is a major highlight, transforming the city into a colourful celebration of love and equality. The Brighton Festival, a multi-arts festival, and Brighton Fringe, one of the largest fringe festivals in the world, offer a huge range of performances, from theatre and dance to music and street art, attracting visitors and locals alike in May. The Great Escape Festival in May also showcases hundreds of new bands across various venues, making Brighton a hotspot for discovering emerging musical talent.”

Stick that where the sun don’t shine on the Boulevard de la Croisette…

Follow Foxy on and Instagram if you must, but don’t get too excited as I’m never there