Amaze develops first loyalty scheme for Pizza Hut

pizza-hut-Pizza Hut Restaurants is continuing to ratchet up its digital strategy with the launch of its first loyalty scheme, which it claims is also the first loyalty and reward app to be offered by a casual dining restaurant in the UK.
The app, which is available on IoS and Android, has been developed by St Ives-owned the Amaze, which has worked for company for the past three years.
In phase one, the new app will allow customers to book tables, order take-away and collect rewards when dining in. Rewards include a choice of free food, such as free sides or pizza, after three and six visits respectively. Additional offers like free desserts and money off vouchers are also available. The app forms part of a wider strategy to appeal to the millennial market.
The app is also the latest development in the brand’s move toward a ‘single customer view’ – looking at guests’ digital behaviour across digital and CRM.
It is also the first digital execution of the Pizza Hut Restaurants’ new look and feel, featuring a neon pallet of colour, designed specifically to appeal to a younger market.
Pizza Hut Restaurants head of marketing Victoria Clarke said: “The app will help our guests find our restaurants easily, view the menu and importantly earn loyalty rewards every time they visit.
“Developed with millennials in mind, the app has a striking new design and offers loyalty rewards, which we know this audience particularly values. The new app will play a key role in supporting our business needs as we progress with our integrated campaign and new website launch.”

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