Amaze to lead Asics online blitz

Sportswear brand Asics has appointed Amaze to lead a group of marketing and technology companies to develop the company’s first global ecommerce strategy and boost online sales.
Amaze will spearhead the strategy and work alongside ecommerce experts Neoworks and Hybris.
As strategic digital advisors, Amaze’s remit includes the development and implementation of the brand, creative and technical strategies as well as the solution architecture, on a global scale.
The project will see the firms working together in partnership with Asics’ global headquarters in Japan and closely with each of the company’s key markets global regions in order to roll out a robust global solution.
Katsumi Kato, director and executive officer, senior general manager of global sales and marketing at Asics, said: “The combination of market leading technology with strategic, technical and creative insights will allow us to take our digital strategy to the next level.”
Amaze chief executive Natalie Gross added: “This appointment reinforces our expertise and capabilities across all digital platforms, from strategy, brand, marketing and technology, and in creating world-class digitally led business solutions on a global level.”
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