New independent superfood brand Chaga Life – the health drink of choice for actress Jaime Winstone and entrepreneur Meg Matthews – is gearing up for a national roll-out of its “natural miracle” potion with the appointment of data-driven marketing group Artefact UK as its lead content agency.
The French-owned agency, which set up its UK arm in October last year, won the business following a competitive pitch, and will use its data-driven ethos to sign up social media influencers in an effort to raise awareness of Chaga Life’s benefits. It is not known whether Jaime’s dad, Ray Winstone, is a big fan, however.
The brand was launched earlier this year and is claimed to be the first ever drink made entirely from Siberian chaga mushrooms, which contain high amounts of natural vitamins and minerals.
Chagas are said to have been used for their health benefits for around 5,000 years to aid physical and mental wellbeing, support healthy blood pressure, soothe skin and more.
Artefact UK has been briefed help Chaga Life grow by tapping into the superfood market which has seen the emergence of brands like No1 Rosemary Water and Humm Kombucha.
The brief will not be the easiest – the brand is currently only available online and through a limited number of stockists in the South-East.
Artefact UK managing director Sarah De Martin said: “Chaga Life is a unique proposition, and with that we needed an approach that would resonate with people.
Wellness and health is a booming market, and people are overwhelmed with choice. So, who better to promote this cutting-edge product than… people, via the highly targeted approach our data expertise gives us?”
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