Bounty.com launches mobile push

Mother and baby marketing club Bounty is planning a major overhaul of its online presence, bounty.com, to embrace a “mobile first” approach to optimising user experience across all channels.
As part of the revamp, devised by agency Rufus Leonard, it has created an interactive hub where new and expectant mums can engage in, share with and learn from a community of other parents through product reviews, forums, competitions, and offers.
The aim is to strike a sympathetic balance between optimising the site commercially whilst cultivating a warm, collaborative and engaging club spirit, the company said.
Bounty marketing director Phil Geary said: “At Bounty we’re proud of the community we’ve built up and the content we provide to our users but are always looking for new ways to engage and support our ever evolving audience.
“Redesigning the site to provide the optimal experience wherever and however our members choose to visit our site is something we’ve been keen to do for a while now and we’re confident that with Rufus we can exceed our members’ expectations.”
The site launched to a closed community at the end of January and will become available to the public in April.
Bounty, which has 2.5 million members in the UK and sends out information packs to all new and expectant mothers, has not been without its critics, however. In June last year Mumsnet called for a ban on Bounty representatives targeting new mothers on NHS wards, while in November campaigning groups demand that it be banned from distributing Child Benefit forms on maternity wards.

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