Callcredit expands Cameo suite to cover Indian market

indiaCallcredit Information Group is continuing its international expansion drive by launching Cameo India, a new affluence segmentation solution to provide insight on consumers and help businesses to expand or launch into the country.
With a population of 1.3 billion people, India is regarded as a key market for global companies and has been tipped by Boston Consulting Group to become the third largest consumer market by 2025.
Believed to be a market first, Cameo India is built at the most granular level of geography available covering 605,789 zones including villages, wards and districts. It provides businesses with four affluence models which show insight into how developed an area is in terms of housing stock quality, access to utilities and services, teleconnectivity and Internet availability.
Businesses can also make use of spatial data within the product for activities such as retail location planning to find the optimum location to open any new branches. There is also a complimentary suite of analysis variables in addition to the affluence models, including, presence of children, household size and property tenure.
The company claims that companies looking to expand or launch into India will now be able to gather insight on customers that could not previously be accessed; be smarter with data by only targeting specific consumers; understand the make-up of retail catchments/top performing stores and identify new store locations; and understand their global audience when used together with other Cameo country insights.
Dan White, business development manager of Cameo International at Callcredit, said: “India’s economy is the seventh-largest in the world measured by nominal GDP, predicted to grow 7.4 percent in 2018 and is forecast to overtake the UK to become the world’s fifth largest economy in 2018, according to the International Monetary Fund.
“As part of this launch, we undertook some affluence analysis of West Bengal which showed that despite having more households that fall into the lower of the 20 affluence indicator bands, compared to India as a whole it has more households with higher quality Internet connection.
“It is a rural area with a population of 91 million comprising of 19 million households of which 37.6% fall in the top half of the affluence indicator scale. This insight can be invaluable for a business wanting to understand its potential target market and in helping to increase the effectiveness of future marketing campaigns.”

Related stories
Callcredit signs Spanish deal for international expansion
Callcredit acquires customer experience specialist
Callcredit shake-up to put analytics at heart of business
Callcredit reveals line-up of unified marketing team

Print Friendly