Cancer Research kicks off review

Cancer Research UK has launched a review of its direct and legacy marketing accounts, as part of plans to overhaul its roster of agencies.
Rapp was first appointed to the DM account in 2001, and, although the charity did have a brief flirtation with OgilvyOne, Rapp retains the bulk of the business. Meanwhile, Atomic London was hired last year to run legacy activity.
In November last year, Dare was appointed to work across social media and other online channels; AMV BBDO runs the advertising account.
It is not known how these agencies will be affected by the review; the charity has already drawn up a shortlist and stresses it is not looking for other agencies to join it.
Nick Georgiadis, the head of direct giving at Cancer Research UK, said: “We are currently in the process of appointing one or two agency partners for our direct giving and legacy marketing work.
“The new agencies will become our strategic partners for these two key products and will be expected to work alongside our existing agency partners who work on other areas of the business.
“The agencies will be in place from the end of March and we’re not looking to add any more agencies to the pitch.”
Cancer Research also recently implemented super-fast technology which slashes the time it takes to process CRM queries from many hours to just a few seconds.