Cello Signal, the group which owns Tangible, the Leith Agency, and Blonde Digital, has drafted in Proximity chief Olly Guest as managing partner to take over a major part of the role carried out by Karen Trickett, who left the business last year.
The appointment is one of two appointments to Cello’s senior management team, with Andrew Girdwood (pictured, left) also joining in the new role of head of media technology.
Guest (pictured, right) joins from Proximity BBDO Paris, where he was deputy managing director and global programme lead for P&G’s direct to consumer platform, EveryDayMe.
He had joined in April 2014 as a board account director at the London agency, but switched to the Paris office soon after. Prior to this, Guest worked Publicis Modem, OgilvyOne, Publicis Chemistry, and DigitasLBi.
At Cello, he will head up the 100-plus teams at Blonde Digital and Tangible offices in London and Edinburgh. Trickett, who was Tangible group chief executive, joined Glasgow-based financial services firm Golden Charter last year.
Guest said: “This is a fantastic opportunity to build a leading digital and CRM agency – which of course is massively bolstered by the current team of talented individuals.”
Girdwood joins from the international role of media innovations director at DigitasLBi, having been at the agency nearly 13 years. The role has been created to further bolster the Cello’s media proposition, including the search and content department, in response to client demand.
The pair have worked on a wide variety of brands such as Standard Life, British Airways, Danone, Hilton Hotels, PlayStation, Cancer Research UK and the National Trust.
Cello Signal Group chief executive John Rowley said: “This is a significantly positive move for Cello and I’m confident that Olly and Girdy’s extensive experience will open up a wealth of new opportunities for the group.”
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