Tangible, the Cello-owned agency, has implemented a major shake-up of its operations and handed the chief executive role to Karen Trickett, who will manage the business across its three offices in London, Cheltenham and Edinburgh.
The move follows a restructure of the company, which has seen all three Tangible offices brought together as a single business.
The agency has also strengthened the senior management team over the past few months, with the appointment of Elvis managing partner Paul Becque to chief strategy officer, Havas EHS associate creative director Jimmy Thompson to creative director at Cheltenham; and MBA head of account management Claire Frankling to client partner. Earlier this year, Jonathan Spooner was appointed executive creative director of the group.
Tangible has also picked up a number of new accounts, including QualitySolicitors, Russell, Family Investments and CBRE, while getting extra work for Lloyds Banking Group, Royal Mail and Scottish Government.
Cello Consumer chief executive John Rowley said: “After an 18-month period where I’ve acted as Tangible CEO and Karen has been COO, I am delighted to announce Karen’s promotion to CEO of Tangible. She has been instrumental in the massive progress that Tangible has made in the last two years, bringing in a squad of new people and has led a number of pitches and major clients, moving Tangible to a widening portfolio of major corporates and consumer brands.”
Trickett added: “We are now at a stage of solid growth, in a great position to pursue our focus on delivering ‘return on individuality’ across a multitude of channels and integrated creative communications for our existing and new clients. I am looking forward to further develop Tangible in its growth.”
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