Confused, Uswitch and Zoopla pool media into Zenith

ZPG-owned brands Confused.com, Uswitch and Zoopla have appointed Zenith as their joint media buying and planning agency as part of plans to align their agency relationships to form what they hope will be a stronger and more collaborative approach.

The move follows the recent acquisition of Confused.com by ZPG’s comparison arm, RVU. Confused.com, Uswitch and Zoopla have worked together through an extensive pitch process to find an agency that will help drive them forward in their future growth ambitions.

Zenith has worked with Uswitch since 2020; Confused.com incumbent PHD withdrew from the process while Zoopla incumbent Essence declined to repitch.

Zenith will begin working with Zoopla and Confused.com in the coming months, under the new collaborative approach. Ebiquity worked as pitch consultancy through the process.

The agency will work closely with Karmarama, which handles the Confused.com ad account, Joint which works on Uswitch and Lucky Generals and Rapp which run Zoopla.

RVU group head of media Gareth George said: “It was a natural step to come together in the way we work with our agencies. The process to get to this decision was carefully considered, and Confused.com, Uswitch and Zoopla have worked closely in making sure that this new relationship is right for them.

“We were impressed with Zenith’s previous work on the Uswitch account and the passion they had to work with all three brands as a group. We are confident that they are the right partner who will help us achieve our future growth ambitions, and we look forward to seeing the benefits in this collaborative approach in the future.”

Zenith chief executive Natalie Cummins added: “After working with Uswitch for the past year, we’re pleased to be able to continue this great work with Confused.com and Zoopla in the coming months. Working in this collaborative way will allow us to align our approach and bring our expertise to all three brands.”