Cordell Burke, the former Big Dog and Ogilvy creative chief, has joined cloud based agency UP There, Everywhere, which is launching in the UK market, with a newly opened creative space in White City, London.
Founded in 2011 by chief creative officer Eric Dowell and chief executive Julian Stubbs, UP is a fully integrated agency, with over 200 people across 14 countries. UK launch clients include ELGA Veolia and AIG Life.
The agency focuses on developing brands and communications for clients with sophisticated goods, services, messages, markets and ideas – termed “high involvement”.
UP’s next generation cloud based agency model is designed to combine traditional client servicing with the power of a global team of specialist senior-level talent.
Burke has been working as a consultant since leaving Big Dog in the summer. Prior to that he was executive creative director at Tequila London and spent over 12 years at OgilvyOne where he became a management partner and ECD, leading more than 60 on and offline creatives. He also held the title of group creative partner at Ogilvy Group UK.
Clients he has worked on include American Express, IBM, BT, Pret a Manger, Mazda, Aviva and Rightmove.
He joins managing director Kate Adams, and client managing partner Christos Karakanna. All three have worked together previously. Adams is a life science, medical device and tech start up specialist who has worked as a client service and strategic lead in both New York and London agencies. Karakanna has 20 years’ integrated agency experience, working with clients including Nike, Microsoft, Nintendo, Aviva and Virgin Atlantic.
Adams said: “We are obviously very excited to be launching in the UK, with a new creative space, some real heavy hitting clients, and Cordell on the team. UP is an agency of driven, highly skilled individuals who bring with them incredible breadth of experience – Cordell is a perfect example.”
Cordell Burke to leave Big Dog for new opportunities