Acxiom signs deal to add data services to Google Cloud
Acxiom has signed a global partnership with Google Cloud, which will see the IPG-owned firm’s marketing services – including customer…
marketing cloud
Subscription analytics set to grow 1,214% to $126.5bn
Brand owners will increasingly abandon internal hardware systems to embrace cloud-based subscription data analytics services, with the global market forecast…
Cordell Burke takes top role at integrated agency UP
Cordell Burke, the former Big Dog and Ogilvy creative chief, has joined cloud based agency UP There, Everywhere, which is…
IBM gives clients complete control with GDPR overhaul
IBM is attempting to answer one of the great conundrums of modern day data-driven marketers by actually telling its clients…
Unilever revamps marketing with Accenture solution
Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever’s marketing operations to…
Data centre giant revamps digital with Amaze reboot
European data centre giant Interxion has overhauled its online presence with a new global website designed to reflect its position…
Cloud computing giants set to clean up with GDPR
The date Friday May 25 2018 – when the EU General Data Protection Regulation (GDPR) finally becomes law – might…
Former Teradata group Aprimo secures Azure deal
Aprimo, the second company formed by the private equity company which bought Teradata’s marketing operations, has sealed its first major…
Microsoft and Adobe secure digital and data alliance
Microsoft is jumping into bed with Adobe in a deal which the two marketing technology giants claim will enable clients to…
Carling toasts new Nielsen programmatic data deal
Brand owners are being offered the chance to tighten up their targeting through a new partnership between Nielsen, Sainsbury’s and…