PE launches digital giant Mapp with Teradata deal
The private equity company which bought Teradata’s marketing cloud operations has launched a new business, Mapp Digital, which counts leading…
marketing cloud
Teradata ditches marketing to focus on analytics
Teradata is pulling out of the marketing software market to concentrate on data and analytics in a move aimed at…
Teradata challenges rivals with unified data scheme
Teradata is aiming to steal a march on its increasingly aggressive rivals such as Adobe and Salesforce by consolidating its…